Why SMBs Need to Invest in Mobile

Mobile technology is essential for small and mid-sized businesses with remote employees. It enables collaboration, productivity, customer service, and cost savings.
Why SMBs Need to Invest in Mobile

In recent years, remote work has become a competitive necessity among businesses of all sizes. With the COVID-19 pandemic accelerating the trend, small and mid-sized (SMB) business leaders are recognizing the need for mobile technology – phones, tablets, and laptops – to enable seamless collaboration and communication among their remote employees.

Benefits of mobile technologies

By using mobile devices like smartphones and laptops in conjunction with mobile apps and cloud-based services that can be accessed anywhere, SMBs can improve connectivity and productivity among remote employees. Depending on the work product of those employees, mobile technologies can allow SMBs to provide flexible work arrangements – remaining competitive in a tight labor market.

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Other key benefits of mobile technology include:

  1. Improved Collaboration: Mobile technology in conjunction with mobile applications and cloud-based services, provide a platform for employees, vendors, suppliers, and customers or clients to work together efficiently. The technologies provide an ecosystem for communications, sharing files and work product, and collaborating in ways that improve productivity and teamwork.
  2. Increased Productivity: Mobile solutions allow employees the flexibility to access work-related resources from any location at any time, giving workers the flexibility to stay productive while navigating hectic work and life schedules and obligations. This increased productivity and flexibility is also a competitive advantage that SMBs can use to attract top talent that may be kept out of the labor pool due to family or personal obligations.
  3. Enhanced Customer Service: Mobile technology also enables businesses to provide better customer service. Utilizing the mobile ecosystem enables employees to quickly respond to customer inquiries and resolve issues in real-time, improving customer satisfaction and loyalty.
  4. Cost Savings: Investing in mobile technologies may also help with SMBs operational expenses by reducing overhead costs, such as office rent and utilities. Additionally, the flexibility of mobile technologies provides employees can result in cost savings around things like transportation and childcare, allowing for SMBs to remain competitive even when they may not be able to offer the same level of benefits and compensation as larger companies.

What to look for in mobile solutions

When considering investments in mobile technologies and cloud platforms, SMBs should focus on systems that are easy to use and manage and that have a reputation for security, and are leaders in their market. Look for solutions that have a strong reputation for support and customer service. SMBs should also consider establishing a relationship with a trusted technology partner that can help them navigate and support mobile and cloud products. Lastly, SMBs must invest in employee training and upskilling to ensure the new technologies, platforms, and products are being used effectively.

Mobile technology is a valuable, and critical investment for small and mid-sized businesses, especially in today’s remote work environment and competitive labor markets. By enabling seamless collaboration and communication, improving productivity, enhancing customer service, and saving costs, mobile technology can help businesses stay competitive and thrive in the long run.